Download Salesforce Certified Marketing Cloud Account Engagement Consultant.Marketing-Cloud-Account-Engagement-Consultant.VCEplus.2023-10-09.126q.vcex

Vendor: Salesforce
Exam Code: Marketing-Cloud-Account-Engagement-Consultant
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Date: Oct 09, 2023
File Size: 91 KB
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Demo Questions

Question 1
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a 'Request a Quote' form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
  1. Completion Action
  2. Automation rule match All
  3. Automation rule match Any
  4. Page Action
Correct answer: C
Question 2
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
  1. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
  2. Configure the Salesforce custom object to relate to th< account, lead, or contact
  3. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
  4. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
Correct answer: B
Question 3
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. 
A.Low Grade | Low Score 
B.High Grade | Low Score
C.High Grade | High Score 
D. Low Grade | High Score
  1. CDAB
  2. ABDC
  3. CBDA
  4. CDBA
Correct answer: D
Question 4
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?
  1. Marketing Cloud Account Engagement Engagement Program
  2. Salesforce Queue
  3. Marketing Cloud Account Engagement Automation Rule
  4. Marketing Cloud Account Engagement Static List
  5. Marketing Cloud Account Engagement Marketing Campaign
Correct answer: ADE
Question 5
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
  1. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
  2. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
  3. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
  4. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
Correct answer: D
Question 6
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
  1. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
  2. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
  3. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
  4. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
Correct answer: B
Question 7
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
  1. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
  2. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
  3. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
  4. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
Correct answer: B
Question 8
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
  1. Start a company blog and promote a few high-quality pieces of content.
  2. Post content from other websites on your own site.
  3. Hire an agency to create content.
  4. Focus on creating as much content as possible.
Correct answer: A
Question 9
Select available Webinar Scoring Rules
  1. Webinar Attended
  2. Webinar Invited
  3. Webinar Refusal
  4. Webinar Registered
Correct answer: ABD
Question 10
Select three available Marketing Cloud Account Engagement Editions
  1. Marketing Cloud Account Engagement Growth
  2. Marketing Cloud Account Engagement Plus
  3. Marketing Cloud Account Engagement Professional
  4. Marketing Cloud Account Engagement Advanced
  5. Marketing Cloud Account Engagement Ultimate
  6. Marketing Cloud Account Engagement Standard
Correct answer: ABD
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