Download Certified Marketing Cloud Consultant.Certified-Marketing-Cloud-Consultant.VCEplus.2020-04-11.120q.vcex

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Vendor: Salesforce
Exam Code: Certified-Marketing-Cloud-Consultant
Exam Name: Certified Marketing Cloud Consultant
Date: Apr 11, 2020
File Size: 299 KB
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Demo Questions

Question 1
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
Data for the campaign will be in two data extensions: Customer and New Accounts.
  • The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. 
  • The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
  1. A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
  2. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
  3. A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
  4. A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
Correct answer: C
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
Question 2
ABC Company wants to automate the sending of shipping notices and a customer survey.
  • Shipping notices will be sent once a day.
  • The shipping file will be placed on the FTP some time after 4:00 p.m.
  • The shipping data will be sorted in the Shipping Notice data extension.
  • A field in the data extension will contain the shipping date.
  • The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
  1. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
  2. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter -> Send Email
  3. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
  4. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Correct answer: A
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
Question 3
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
  • Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
  • Contact records will be augmented by relational data tables via Contact Builder. 
  • Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
  1. Data extensions are necessary for Contact Builder.
  2. Data extensions allow for add/update Import File Activity. 
  3. Data extensions can store HTML code as an attribute.
  4. Data extensions support Customer ID to be used as Subscriber Key.
Correct answer: A
Question 4
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)
  1. The consultant should enable deep linking in Marketing Cloud Connect configuration.
  2. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
  3. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
  4. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Correct answer: AB
Question 5
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
  1. The interaction has an A/B/n split, and the contact does not meet the criteria.
  2. The interaction allows re-entry only after exiting, and the contact already exists.
  3. The contact falls below the High Water Mark.
  4. The contact did not meet the entry criteria.
  5. The entry event was not fired via Automation Studio.
Correct answer: BCD
Question 6
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
  1. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
  2. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
  3. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
  4. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
Correct answer: C
Explanation:
Explanation: Explanation:First Query and then data extract. Since Time is fixed so Scheduled Automation.
Explanation: Explanation:
First Query and then data extract. Since Time is fixed so Scheduled Automation.
Question 7
ABC Company has to import a file that will be different every time.
What method should be used?
  1. Add Only
  2. Update Only
  3. Overwrite
  4. Add/Update
Correct answer: C
Explanation:
In overwrite everything is changed. Removed and then added.
In overwrite everything is changed. Removed and then added.
Question 8
ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
  1. A user-initiated message to send an email to customers who made a purchase daily.
  2. Triggered Import - user initiated send (not scheduled).
  3. A scheduled automation to send emails to customers who made a purchase daily.
Correct answer: B
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
Question 9
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?
  1. Create and send an apology email which includes a discount for a future purchase to all customers.
  2. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  3. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
  4. Create a user-initiated message to logged-in customers to send once the website is restored.
Correct answer: C
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
Question 10
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process.
How should the consultant meet this requirement?
  1. Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.
  2. Create data validation rules for the integrated user in Sales Cloud.
  3. Create a Salesforce Data Extension for the user to select during a Send Flow.
  4. Add custom VisualForce Page to the page layouts in Marketing Cloud.
Correct answer: C
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