Download Certified Pega Marketing Consultant (CPMC) 74V1.PEGACPMC74V1.SelfTestEngine.2019-06-18.29q.vcex
| Vendor: | Pegasystems |
| Exam Code: | PEGACPMC74V1 |
| Exam Name: | Certified Pega Marketing Consultant (CPMC) 74V1 |
| Date: | Jun 18, 2019 |
| File Size: | 140 KB |
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Demo Questions
Question 1
After a distribution test is completed, _________________.
- only the campaign summary report is generated
- the volume constraints are updated
- you can examine the emails sent to targeted customers
- you can examine the proportion distribution report
Correct answer: B
Question 2
Which statement about campaign tests is true?
- Results of a new test replace the old one.
- Tests must be executed before submitting a campaign for execution.
- Test results can be deleted.
- Tests generate user-defined reports only.
Correct answer: C
Question 3
When a customer is offered a proportion that was already accepted, this is because_____________.
- the strategy uses interaction history to exclude previously accepted offers
- the propositions are filtered based on eligibility
- there is no filter for previously accepted offers in the strategy
- the customer intent was captured incorrectly
Correct answer: C
Question 4
Next-Best-Action is a customer-centric marketing paradigm that balances ______________.
- the customer’s needs with the business objectives
- growth, retention, service, and risk mitigation
- business revenue with margin
- relevancy, context, timeliness, and consistency
Correct answer: B
Question 5
In an outbound campaign, how many offers can you send out to a customer?
- Only one
- As many as available in the corresponding issue and group
- As many as allowed by the volume constraints
- As many as selected by the marketing strategy
Correct answer: D
Question 6
The Business Issue-Group hierarchy is used to organize _________________.
- decision components
- predictive models
- customer interactions
- propositions
Correct answer: D
Explanation:
Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm
Question 7
In an offer flow, which is a valid value for the Response field in the Update Status shape?
- Neutral
- Resolved-Rejected
- Rejected
- Negative
Correct answer: C
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
Question 8
There are two segments: Segment A and Segment B.
Which configuration is needed to make sure that Segment B is automatically refreshed when Segment A is refreshed?
Correct answer: A
Explanation:
Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154) Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154)
Question 9
To reuse existing HTML content in an email treatment, you would ___________________.
- convert the content to normal text first
- copy and paste the HTML content
- use the HTML-only treatment
- use the HTML import function
Correct answer: D
Question 10
What is the key difference between a predictive model and a human expert?
- Predictive models always outperform human experts.
- Humans are better at dealing with structured data and identifying patterns.
- Predictive models make successful predictions irrespective of the amount of data available.
- Predictive models are more capable of detecting patterns in historical data.
Correct answer: D
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