PEGACPMC74V1: Certified Pega Marketing Consultant (CPMC) 74V1

Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

the customer’s needs with the business objectives
growth, retention, service, and risk mitigation
business revenue with margin
relevancy, context, timeliness, and consistency

Correct answer: B

In the Next-Best-Action designer, the Pega Customer Decision HubTM evaluates the business goal level decisions _______________.

in numerical order
in alphabetical order
from top to bottom
in a random order

Correct answer: D

Explanation:

The Business Issue-Group hierarchy is used to organize _________________.

decision components
predictive models
customer interactions
propositions

Correct answer: D

Explanation:

Reference: https://community.pega.com/sites/default/files/help_v73/dsm/tasks/dsm-pm-hierarchy-creating-business-group-tsk.htm

In an offer flow, which is a valid value for the Response field in the Update Status shape?

Neutral
Resolved-Rejected
Rejected
Negative

Correct answer: C

Explanation:

Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf

There are two segments: Segment A and Segment B.

Which configuration is needed to make sure that Segment B is automatically refreshed when Segment A is refreshed?

Correct answer: A

Explanation:

Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (154)

What is the key difference between a predictive model and a human expert?

Predictive models always outperform human experts.
Humans are better at dealing with structured data and identifying patterns.
Predictive models make successful predictions irrespective of the amount of data available.
Predictive models are more capable of detecting patterns in historical data.

Correct answer: D

Which category contains the Set Property component?

Data Import category
Arbitration category
Enrichment category
Business Rules category

Correct answer: C

Explanation:

Reference: https://community.pega.com/sites/default/files/help_v719/rule-/rule-decision-/rule-decision-strategy/components/enrichment.htm

If you define a contact policy with multiple limits for the same channel, __________________.

the contact policy will fail
the contact policy will apply the first limit only
you get an error
the contact policy will apply all limits

Correct answer: D

Explanation:

Reference: https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf (198)

In a decision strategy, the “Test run” panel allows you to inspect_______________.

the output of any decision component
only the output of the Results decision component
the first output of any component
the output of any decision component except Sub-strategies

Correct answer: C

What run-time information does an adaptive model need to make a prediction?

Proportion profile
Historical interactions
Customer profile
Behavior of similar customers

Correct answer: A

Vendor:	Pegasystems
Exam Code:	PEGACPMC74V1
Exam Name:	Certified Pega Marketing Consultant (CPMC) 74V1
Date:	Jun 19, 2019
File Size:	193 KB

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