Download Google Analytics Individual Qualification (IQ).individual-qualification.CertDumps.2018-01-31.332q.vcex

Vendor: Google
Exam Code: individual-qualification
Exam Name: Google Analytics Individual Qualification (IQ)
Date: Jan 31, 2018
File Size: 200 KB

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Demo Questions

Question 1
Digital analytics is:
  1. the analysis of quantitative data from your business
  2. a process of continual improvement of the online experience
  3. the analysis of qualitative data from your business
  4. the analysis of data from your business and the competition
  5. all of these answers are correct
Correct answer: E
Question 2
Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below. 
“Digital analytics” is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.
  1. numeric, continual change, customers, audience
  2. quantitative, continual improvement, customers, outcomes
  3. numeric, continual improvement, customers, audience
  4. quantitative, continual change, customers, outcomes
Correct answer: B
Question 3
What is the first step of analytics planning?
  1. Document your technical infrastructure
  2. Implement Google Analytics
  3. Create your implementation plan
  4. Define your overall measurement plan and business objectives
Correct answer: D
Question 4
Which of the following should be the first step you complete during the analytics planning process?
  1. Implement Google Analytics
  2. Create your implementation plan
  3. Define your overall measurement plan and business objectives
  4. Maintain and refine your plans
  5. Document your technical infrastructure
Correct answer: C
Question 5
What is the order of steps when defining a measurement plan?
  1. Business objectives > key actions > KPIs
  2. KPIs > key actions > business objectives
  3. Key actions > KPIs > business objectives
  4. Business objectives > KPIs > key actions
Correct answer: A
Question 6
To track website behavior data with Google Analytics, which steps will you need to complete?
  1. Install Google Analytics software on your desktop
  2. Create an Analytics account
  3. Add the Analytics tracking code to each page of your site
  4. Download the Analytics app
Correct answer: BC
Question 7
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
  1. collecting user information for sales teams to connect with potential leads
  2. selling products or services
  3. encourage engagement and frequent visitation
  4. all these options are equally relevant as business objectives for content publishers
Correct answer: C
Question 8
The demographics and interest category information in Google Analytics comes from:
  1. the DoubleClick third-party cookie
  2. Google Tag Manager
  3. survey data filled out by users
  4. Information that you upload from your CRM
  5. The AdWords first-party cookie
Correct answer: A
Question 9
When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?
  1. when encrypted
  2. in custom campaigns only
  3. never
Correct answer: C
Question 10
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  1. Google Analytics does not keep track of sessions by default
  2. The visitor’s session expires after 5 minutes of inactivity
  3. The visitor’s session expires once the visitor has exited your site
  4. The visitor’s session expires after 30 minutes of inactivity
Correct answer: D
Question 11
Digital analytics is:
  1. the analysis of quantitative data from your business
  2. a process of continual improvement of the online experience
  3. the analysis of qualitative data from your business
  4. the analysis of data from your business and the competition
  5. all of these answers are correct
Correct answer: E
Question 12
Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below. 
“Digital analytics” is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.
  1. numeric, continual change, customers, audience
  2. quantitative, continual improvement, customers, outcomes
  3. numeric, continual improvement, customers, audience
  4. quantitative, continual change, customers, outcomes
Correct answer: B
Question 13
What is the first step of analytics planning?
  1. Document your technical infrastructure
  2. Implement Google Analytics
  3. Create your implementation plan
  4. Define your overall measurement plan and business objectives
Correct answer: D
Question 14
Which of the following should be the first step you complete during the analytics planning process?
  1. Implement Google Analytics
  2. Create your implementation plan
  3. Define your overall measurement plan and business objectives
  4. Maintain and refine your plans
  5. Document your technical infrastructure
Correct answer: C
Question 15
What is the order of steps when defining a measurement plan?
  1. Business objectives > key actions > KPIs
  2. KPIs > key actions > business objectives
  3. Key actions > KPIs > business objectives
  4. Business objectives > KPIs > key actions
Correct answer: A
Question 16
To track website behavior data with Google Analytics, which steps will you need to complete?
  1. Install Google Analytics software on your desktop
  2. Create an Analytics account
  3. Add the Analytics tracking code to each page of your site
  4. Download the Analytics app
Correct answer: BC
Question 17
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
  1. collecting user information for sales teams to connect with potential leads
  2. selling products or services
  3. encourage engagement and frequent visitation
  4. all these options are equally relevant as business objectives for content publishers
Correct answer: C
Question 18
The demographics and interest category information in Google Analytics comes from:
  1. the DoubleClick third-party cookie
  2. Google Tag Manager
  3. survey data filled out by users
  4. Information that you upload from your CRM
  5. The AdWords first-party cookie
Correct answer: A
Question 19
When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?
  1. when encrypted
  2. in custom campaigns only
  3. never
Correct answer: C
Question 20
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  1. Google Analytics does not keep track of sessions by default
  2. The visitor’s session expires after 5 minutes of inactivity
  3. The visitor’s session expires once the visitor has exited your site
  4. The visitor’s session expires after 30 minutes of inactivity
Correct answer: D
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