adwords-mobile: Google AdWords - Mobile Advertising

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

the Android mobile app and m.youtube.com
both the iOS and Android mobile apps
the Android native mobile app, the iOS app, and m.youtube.com
reserve in-stream ads

Correct answer: C

Explanation:

The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home page of all YouTube mobile and tablet properties, including the Android native mobile app, the iOS app, and m.youtube.com for smartphones and tablets. Read more here: https://support.google.com/partners/answer/6209157?hl=en

The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home page of all YouTube mobile and tablet properties, including the Android native mobile app, the iOS app, and m.youtube.com for smartphones and tablets.

Read more here: https://support.google.com/partners/answer/6209157?hl=en

To find the right mobile bid, you would calculate:

mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate/ mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) – 1

Correct answer: D

Explanation:

Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1 Read more here: https://support.google.com/partners/answer/6209121?hl=en

Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1

Read more here: https://support.google.com/partners/answer/6209121?hl=en

If your campaign is running on the Display Network, your ads:

Are not eligible to show in mobile apps
Will only show on mobile apps that you select
Are automatically eligible to show in mobile apps
Are only eligible to show in specific mobile apps

Correct answer: C

Select the one way NOT to track app conversions.

Using an app analytics provider for your AdWords campaigns
Integrate the Google SDK in your app
Add a Javascript snippet to your website
Using Codeless Android Install tracking

Correct answer: C

The Mobile App Analytics Behavior reports give you data about:

The detailed ways users of your app interact with other users of your app
The detailed ways users interact with your app
How many people have downloaded your app through a referral from a friend
In-app user satisfaction ratings

Correct answer: B

Explanation:

For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords. Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard. Read more here: https://support.google.com/partners/answer/6209182?hl=en&ref_topic=6208366

For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.

Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.

Read more here: https://support.google.com/partners/answer/6209182?hl=en&ref_topic=6208366

Automatic bidding is ideal for advertisers who:

Want to set their own bids for individual keywords
Want to save time managing bids based on hundreds of signals
Don’t want to spend a lot of time managing keywords
Want to set their own bids for individual ad groups

Correct answer: C

When you use a flexible bid strategy, it will automatically optimize your bids based on:

Your search terms data
Your remarketing list
Your Quality Score
Your performance KPI (Key Performance Indicator)

Correct answer: D

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

False
True

Correct answer: B

Explanation:

Conversion tracking requires some technical knowledge and in some case could be costly and take more time than needed. If speed and ease of implementation is your priority, you can use codeless conversion tracking solutions. Read more here: https://support.google.com/partners/answer/6209179?hl=en

Conversion tracking requires some technical knowledge and in some case could be costly and take more time than needed. If speed and ease of implementation is your priority, you can use codeless conversion tracking solutions.

Read more here: https://support.google.com/partners/answer/6209179?hl=en

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

Target return on ad spend (ROAS)
Target outranking share
Target search page location
Target cost-per-acquisition (CPA)

Correct answer: C

Explanation:

“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. Read more here: https://support.google.com/adwords/answer/6268611

“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.

Read more here: https://support.google.com/adwords/answer/6268611

You can use a mobile specific display URL to:

Show consumers that you are a large brand
Differentiate yourself from other advertisers
Effectively track conversions to your desktop site
Indicate that you have a mobile-friendly landing page

Correct answer: D

Explanation:

Mobile-specific helps to create a mobile website that’s tailored to the small screen and makes it easy for people to make a purchase or take other action on your site.