Download Google AdWords Fundamentals.AdWords Fundamentals.TestKing.2018-09-04.121q.vcex

Vendor: Google
Exam Code: AdWords Fundamentals
Exam Name: Google AdWords Fundamentals
Date: Sep 04, 2018
File Size: 81 KB

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Demo Questions

Question 1
What is a benefit of online advertising with Google AdWords?
  1. Advertisers can pay to place their websites in the natural search results
  2. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  3. Ads are displayed to users who are searching for a particular product or service
  4. Ads can include up to 50 characters for the first three lines of ad text
Correct answer: C
Question 2
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
  1. Determine if campaigns are meeting overall marketing and conversion goals.
  2. Compare campaign performance to that of individual competitors.
  3. Create duplicate ad groups with identical keywords and different ad variations.
  4. Create additional AdWords accounts for low-performing keywords.
Correct answer: A
Question 3
The main benefit of location targeting is that advertisers can
  1. Choose to only target websites based in a specific region or territory.
  2. Choose to target a specific Google domain.
  3. Target any combination of countries, territories, and regions.
  4. Adjust campaign targeting options regardless of their physical location.
Correct answer: C
Explanation:
Reference:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6317
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6317
Question 4
Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?
  1. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
  2. Increase the daily budget for the campaign in which the keyword is located.
  3. Delete the keyword and add the keyword to the campaign again.
  4. Repeat the keyword as many times as possible in the ad text.
Correct answer: A
Question 5
An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?
  1. Language targeting
  2. Ad scheduling
  3. Regional targeting
  4. Demographic targeting
Correct answer: A
Question 6
"Automatic placements" on the Networks tab displays:
  1. Ad variations, such as text ads, image ads, video ads, and Google Places ads.
  2. A complete listing of existing destination URLs.
  3. Search queries that triggered the ads.
  4. Performance on websites throughout the Google Display Network.
Correct answer: D
Question 7
Which is the highest level of account access available in AdWords?
  1. Email-only
  2. Executive
  3. Administrative
  4. Read-only
Correct answer: C
Explanation:
Reference:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619
Question 8
A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?
  1. Standard
  2. Email-only
  3. Read-only
  4. Account Management
Correct answer: C
Explanation:
Reference:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619
Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619
Question 9
In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad’s bid to:
  1. A CPM
  2. A CPM conversion
  3. An effective CPM conversion
  4. An effective CPM
Correct answer: D
Question 10
The main goal of automatic cost-per-click (CPC) bidding is to:
  1. Generate as many conversions as possible within an advertisers’ target budget.
  2. Generate as many clicks as possible within an advertiser's target budget.
  3. Achieve the target average CPC specified by the advertiser.
  4. Achieve the target ad position specified by the advertiser.
Correct answer: B
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