Download Google AdWords Fundamentals.AdWords Fundamentals.ExamLabs.2019-03-01.225q.vcex

Vendor: Google
Exam Code: AdWords Fundamentals
Exam Name: Google AdWords Fundamentals
Date: Mar 01, 2019
File Size: 156 KB
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Demo Questions

Question 1
Changing the match type of a group of keywords from broad to exact match will likely:
  1. decrease impressions
  2. increase impressions
  3. increase Quality Score
  4. decrease Quality Score
Correct answer: A
Question 2
Susan added only these keywords to her ad group “wedding dress” [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?
  1. Wedding designer dress
  2. Cheap wedding dress
  3. Dress for wedding
  4. Cheap wedding
Correct answer: A
Question 3
The Keyword Tool is used to:
  1. Find duplicate keywords in ad campaigns.
  2. Determine if ads are showing for particular searches.
  3. Determine exact competitor bids on keywords.
  4. Find new keywords for ad campaigns.
Correct answer: D
Question 4
A keyword with a very low click through rate (CTR) will usually receive:
  1. Impressions only on the Google Search Network.
  2. A low average cost-per-click (CPC) on Google search.
  3. More impressions on the Google Display Network.
  4. A low Quality Score on the Google Search Network.
Correct answer: B
Question 5
Negative keywords can help advertisers target their ads to potential customers and increase:
  1. Their campaigns’ daily budget recommendations.
  2. The click through rate (CTR) of their ads.
  3. The amount of impressions served.
  4. Number of relevant Display Network placements.
Correct answer: B
Question 6
[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:
  1. Download a campaign level report from the Campaigns tab.
  2. Click on the speech bubble icon next to that keyword.
  3. Click on the "See search terms" button next to that keyword.
  4. Click keyword into the Traffic Estimator tool.
Correct answer: B
Question 7
AdWords advertising policies are designed to:
  1. Increase costs for small business advertisers.
  2. Maintain the Quality Score of all advertisers.
  3. Ensure users see ads that are relevant to a given search query.
  4. Ensure advertisers only show ads for online retail businesses.
Correct answer: C
Question 8
Phrase match triggers an ad to appear when a search query:
  1. Precisely matches a synonym of the keyword
  2. Includes words that are related to the keyword.
  3. Includes the keyword in its exact sequence.
  4. Precisely matches the translation of the keyword.
Correct answer: A
Question 9
If an advertiser uses the phrase-matched keyword “cheap hotel,” add may show on Google when a user searches for:
  1. Cheap motels
  2. Cheap hotel deals
  3. Inexpensive hotel
  4. Cheap local hotel
Correct answer: B
Question 10
An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:
  1. Contain words that are duplicated in a display campaign.
  2. Generate many clicks and conversions.
  3. Generate many impressions very few conversions.
  4. Contain more than two words in the phrase.
Correct answer: C
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