Download Oracle Data Management Platform Cloud 2017 Implementation Essentials.1z0-952.TestKing.2019-08-26.36q.vcex

Vendor: Oracle
Exam Code: 1z0-952
Exam Name: Oracle Data Management Platform Cloud 2017 Implementation Essentials
Date: Aug 26, 2019
File Size: 373 KB
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Demo Questions

Question 1
Identify the dependencies and data sources for a local campaign. 
  1. Dependency: Custom audiences pixel, Data Sources: 1st party offline data
  2. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
  3. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
  4. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
  5. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
Correct answer: E
Question 2
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user. 
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
  1. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Extract named meta elements” checkbox for the CoreTag. Then ensure that data is being collected from phint “__bk_t” when the tag fires from various pages.
  2. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_l” when the tag fires from various pages.
  3. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named global variables” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
  4. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
  5. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_ l” when the tag fires from various pages.
  6. Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_t” when the tag fires from various pages.
Correct answer: F
Question 3
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
  1. Manually enter the pixel required for sending campaign data to the partner.
  2. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
  3. Configure custom parameters to deliver data to the media execution partner
  4. Configure the campaign to deliver audience data directly to the partner’s web page via JS container tag.
  5. Create a Dynamic Synchronous container to support the transfer of data.
Correct answer: A
Explanation:
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingDataCampaigns/CreateCampaign/px_campaign.html
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingDataCampaigns/CreateCampaign/px_campaign.html
Question 4
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options. 
What should you do to accommodate your customer’s needs?
  1. Self-service OnRamp
  2. Corporate classification
  3. Managed classification
  4. Self-classification
Correct answer: A
Question 5
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
  1. 6
  2. 3
  3. 4
  4. 8
Correct answer: A
Question 6
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the “Generate Code” dialogue box. 
(Choose two.)
  1. Select “Suppress multiple tagging” advanced configuration option.
  2. Click the “Mobile” configuration template.
  3. Select “Allow multiple tagging” and “Use multiple IFrames” advanced configuration options.
  4. Select “Suppress cache busting” advanced configuration option.
  5. Select the “Disable mobile support” advanced configuration option.
Correct answer: AC
Explanation:
Question 7
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
  1. Add phint ret=js to the CoreTag.
  2. Select JSON Return Tag in the Campaign Settings.
  3. Select JSON Result in the Container Settings.
  4. Deploy the JSON Return Tag.
Correct answer: BD
Question 8
Which of these is a common use case for the Recency setting?
  1. To extend data delivery beyond the default period for the audience
  2. To hide older audiences and users that are no longer as valuable for targeting
  3. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
  4. To prioritize delivery of the most recent users in an audience
Correct answer: C
Explanation:
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingDataCampaigns/create_audience.html
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/Help/Platform/ManagingDataCampaigns/create_audience.html
Question 9
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
  1. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
  2. That the appropriate macros were added to the pixel URL.
  3. That the iFrame tag type was selected in the container tool.
  4. That the production side web server is capable of retrieving HTTP requests. 
Correct answer: D
Explanation:
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/DataDelivery/json_return_tag.html
Reference: https://docs.oracle.com/en/cloud/saas/data-cloud/data-cloud-help-center/IntegratingBlueKaiPlatform/DataDelivery/json_return_tag.html
Question 10
On an average, at what rate does data decay?
  1. 20% per week
  2. 2% per year
  3. 12% per month
  4. 2% per month
Correct answer: D
Explanation:
Reference: https://www.oracle.com/webfolder/mediaeloqua/documents/Narrative-Data-World.pdf
Reference: https://www.oracle.com/webfolder/mediaeloqua/documents/Narrative-Data-World.pdf
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